The cinematic and almost poetic quality of Johnny Kangasniemi’s photography, which has become one of his signature trademarks, is an effect of his many years of experience. After receiving a BA degree from the University for the Creative Arts in London, he established himself in the British fashion industry before moving to Stockholm, where he is currently based. He works both with still and with moving images, and his time is equally divided between editorials and advertisement campaigns. In 2017, he was named Photographer of the Year at the Swedish ELLE Awards, but he is also greatly appreciated for his contemporary approach to menswear, as well as for his portrait photography. Among others, he has worked with H&M, DKNY, Wonderland, GANT, Elle France, Scandinavian SSAW and & Other Stories.